Do you know how to convince customers

Do you want present customers and potential customers say yes with your sugesstion more regularly? If you say "yes", then you must know well some certain rules.

Sometimes, even the person not on the same field with us can hep us more successfull. One of them is Robert Cialdini - Philosophy Doctor, the chief spokeman of
annual meeting named Million Dollar Round Table - MDRT (round-table for multi-million idea) hold at New leans. He performed likely a complete speech with the name
"convincing rule".

Before finding out these rules, let think of below 4 questions to find out the reason of difficulties when you convince present and potential customers.

1. Will the result be more possitive if you tell present and potential customers about what they will get if they acept your sugestion, or what they will loose
if they don't agree with you?

2. If your product/service has good and weak point, when you should talk about that weak point?

3. After one customers praise you and your company, which words you think to be more persuasive, except for thanks words?

4. What is the best effective thing that you can do to widen youself effect?

Now, let see 6 convincing rules that you can use to make your suggestions to customers become true.

1. Exchange rule.
This is the rule on communication culture of human, Cialdini said, we have the same thinking that "I must return you what you gave me" and we think it is an obvious
rule. Beside that, we never can get but not to return anything. You have a big chance in a very short time right after someone say thanks to you. So what would you
do at this time is very important.

Do you see the thinking in your business? How did you act when someone say thanks for your working out of duty? Do not assess your chance at that time by the
sentences such as: "Oh, you're welcome, I often do that". If you only say that, it seems you are over the exchange rule. Instead of that, you should use the
sentences such as "Of course, we are always willing to help each other. It is the thing that old friends often do". of "Thanks, of course I'm willing to do it and
I know you will do the same thing to me".

2. Scarce rule
The Essence of this is: the wanted of human is no limit. You should tell your customers that you have a Essence suggestion can bring to them the special profit that
they can not get if they don't accept your suggestion. Thus, you not only need to tell them about the profit that they will get, but also deal with the things they
would loose. "Human will be effect strongly with the thinking that they will loose something", Cialdini said.

3. Rule of the trust
Normally people often listen to advise from credible expert. You need to show your knowledge and understanding about the matter that you are talking about. The
listener will not take notice of you if you can't show that. However, showing knowledge is not enough, you must be honest. You can show your honest by the way that
famous businessman often do: before talking about strongest argument for your product/ service, they often deal with a weak point or difficulty that they are
having. This gives them an image of strong and honest person. Right after you admit your weak point, you should impress on your main foundation.

4. Rule of commitment and consistence
If you want to einforce the power of an agree, you should ask customer to confirm it on paper. People often carry out the thing that they wrote down.

5. Rule of compliance
People trend to imitate eachother. "We decide our action via considering the things that people want us to do in that situation", Cialdini said, or simple talking
we often guess other person's thought by action. Thus you should apply this characteristic when communicating with the persons going to be your customers, and use
the present customers with their relationship as effective communication chanels for your service.



6. Rule of loving
"We like the one who love us", Cialdini explained. "We often agree with the persons we love". However, this doesn't mean you must make your customers like you, but
you should love them more. "They want an advisor to shows that he loves them as if they feel safe then they easily say yes".

So, "if you are having any difficulties in convincing other people to agree with your plan, you don't need to change what you intend to do", Cialdini said, "but you
only need to change the way to show your suggestion".